Title: Picturing Berkeley
A Postcard History
From the publisher:
Illustrated with over 400 historic postcards, Picturing Berkeley presentsa visual record of Berkeley, California, during the vital period between 1900and 1920. While already known as the intellectual center of California andhome to the first campus of the University of California (founded in 1868), thecity of Berkeley established its civic character between 1900 and 1915 when itspopulation dramatically increased after the 1906 San Francisco Earthquake andFire.
This is also the period when postcards were at their greatestpopularity. As the city grew, picture postcards recorded the building boomfor posterity: the new Classic Revival buildings on the University of Californiacampus and in downtown, and the garden-styled residential subdivisions withpicturesque homes in the foothills. In addition, postcards depictedimportant University and civic events, including the dramas of the GreekTheater, athletic games, and city festivals. Berkeley's Chamber ofCommerce eagerly promoted Berkeley and downtown business by commissioningphotographs of buildings and streetscapes, which were in turn licensed topostcard publishers.
Picturing Berkeley showcases these nostalgic images and offerscommentaries about local architecture, University life, civic growth and socialactivities that resonate today. This book also features a history of thepicture postcard, illustrated biographies of notable postcard recipients and asurvey of the most important publishers of Berkeley postcards.
218 pages, paperback, Gibbs Smith Publishers (April 2005)
Author: Edited by Burl Willes
Publisher: Gibbs Smith Publishers
Local(SF Bay Area),
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